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The True Italian Taste project is promoted and financed by the Italian Ministry for Foreign Affairs and International Cooperation and implemented by Assocamerestero in collaboration with the Italian Chamber of Commerce in Canada-West and Italian Chambers of Commerce abroad, to raise awareness of and safeguard authentic Italian food products.

The project is part of a national campaign whose main goal is to promote awareness in the world about the authentic and certified agri-food Italian products, as in the continent supermarkets’ shelves extensively host many products evoking Italy, neither having any connection to Italy, nor involving an Italian manufacture.

To learn more about Italy’s project for the promotion of authentic Italian DOP and IGP products worldwide, visit the official website of the project www.trueitaliantaste.com.